What does Dayton Strategy do?

Dayton Strategy helps businesses clarify their marketing, strengthen their brand, and operate more efficiently through strategic planning, fractional leadership, and operations consulting. We build clear, actionable strategies that teams can actually use.

Who do you work with?

We support small and mid-size businesses, founders, marketing teams, and organizations that need strategic guidance but don’t have (or don’t need) a full-time marketing leader. We also partner with companies looking to revamp their workflows, branding, or marketing operations.

What is fractional marketing leadership?

Fractional leadership provides senior-level marketing expertise on a flexible, part-time basis. You get the benefits of an experienced marketing leader — strategy, planning, decision-making, and team support — without the cost of hiring a full-time executive.

How is a marketing strategy engagement structured?

We start with a discovery session to understand your goals, challenges, and current efforts. From there, we build a tailored strategy outlining priorities, messaging, recommended channels, and an action plan your team can execute immediately.

Do you offer brand positioning and messaging support?

Yes! We help you define what your brand stands for, how it’s different, and how to communicate clearly across all touchpoints. This includes value propositions, tone of voice, message hierarchy and competitive alignment.